Importance of Images in Press Releases

Press releases are powerful tools for sharing your story — but without visuals, even the most exciting announcement can get overlooked. 

Yet many companies in the electronics industry still treat images as an afterthought. The result? Missed opportunities, lower media engagement, and, often, irrelevant or poorly chosen visuals in coverage. 

Here’s why adding images to your press release is essential — and how it can dramatically improve the reach and impact of your news.

1. Editors Need Visuals — or They’ll Use Their Own 

When you don’t provide an image with your press release, media outlets will often choose one themselves. This can lead to: 

• Unrelated stock photos (e.g. a generic circuit board or microchip)  
• Visually unappealing or outdated assets  
• Less coverage, especially on sites that rely heavily on visuals  

By including a professional, on-brand image, you control how your story looks across the web.

2. Visuals Increase Engagement and Shareability 

Humans process visuals faster than text — and we’re naturally drawn to images in news feeds and email newsletters.

Including an image can: 

• Increase your press release’s open and click-through rates  
• Make your story stand out in crowded editorial layouts  
• Boost social media shares and reposts by publications  

A simple product photo could be the reason your story gets picked up and shared.

3. Product Launches Require Product Images 

If you’re launching a new component, board, chip, or system, the image is part of the announcement.

Without a clear product image: 

• Readers can’t grasp what you're releasing  
• Editors may skip the story entirely  
• The product feels less real and less credible  

Visuals give context. They show form factor, design, and use case. If your product is physical — it needs to be seen.

4. Journalists Rely on Ready-to-Publish Assets

When journalists decide whether to cover your news, convenience matters. If your press release includes: 

• A high-resolution image  
• Clear product labeling or branding  
• Proper file naming and captions  

…it’s far more likely to be published quickly and accurately. 

By giving editors what they need upfront, you reduce the friction in the publishing process — and improve your odds of getting featured.

5. Visuals Reinforce Brand Identity 

Consistent, high-quality images don’t just support your story — they strengthen your brand. 

Every photo you include should reflect your professionalism:

• Clean, well-lit product shots (preferably on white or transparent backgrounds)  
• Clear labeling or identifiers on the product (if applicable)  
• Optional lifestyle or usage images for context  

This makes your company and products more recognizable across platforms and search results.

6. Better Images Mean Better SEO 

When used correctly, images in press releases can boost your visibility in search engines. Here’s how: 

• Alt tags and captions improve indexing  
• Images increase time-on-page and reduce bounce rate  
• Search engines often pull image thumbnails into results, increasing click-throughs  

Including relevant, optimized images isn’t just about aesthetics — it’s a strategic SEO move.

7. Media Outlets Prefer Stories with Images 

In digital publishing, articles with images outperform those without. 

Editors know this. That’s why many of them prioritize — or even require — images before publishing a release. A press release that includes a great image: 

• Is more likely to be approved  
• Takes less time to format  
• Gets better placement in newsletters and feeds  

In short: Images increase your chances of being seen. 

What Kind of Images Should You Include?

For electronics-related announcements, these are some of the most effective visuals to provide: 

• Product photo (clean background) – Ideal for launches or spec updates  
• In-use photo – Shows the product in a real-world scenario  
• Board or component close-up – Great for detailed technical products  
• Team or leadership photo – For executive appointments or funding rounds  
• Application or system diagram – For complex systems or technical updates  

If possible, bundle these into a small media kit or hosted download link. 

Final  Summary:

Your press release isn’t just text — it’s a representation of your brand. Including high-quality images helps tell your story better, faster, and with more impact. 

Whether you’re announcing a new product, feature, or company milestone, don’t let your visuals be an afterthought. 

At PRdrop.ai, we make it easy to upload and attach visuals during your press release submission — so you can control how your news looks everywhere it goes. 

Make your press release stand out.  Add visuals. Add impact. 

Submit your next release with PRdrop.ai